Question 1

What is Lofi?

Accepted Answer

Lofi is the paid media execution platform for multi-location brands, powered by Lucy, an AI engine that takes a brand from idea to live, localized, multi-channel campaign in under 60 seconds.

Question 2

What can I do in the Lofi app?

Accepted Answer

Dashboard – Your home base for performance overviews with interactive panels and quick controls. Campaigns – Manage all campaigns with List and Timeline views. Creative – Your asset library and AI studio with Adobe Express integration. Help – Search knowledge base and get AI guidance from Lucy. Settings – Configure account, billing, brand profile, and ad accounts.

Question 3

How easy is the platform to use?

Accepted Answer

Lofi is designed to be intuitive and user-friendly, guiding you step by step through campaign creation with built-in best practices.

Question 4

How can I contact Lofi?

Accepted Answer

You can reach out to Lofi through the website, support chat, or directly at support@meetlofi.com.

Question 5

What is Lucy's pre-launch audit?

Accepted Answer

Lucy checks your campaign setup before launch to catch missing inputs or errors and ensures quality before your ad goes live.

Question 6

What is the Getting Started Checklist?

Accepted Answer

The Getting Started Checklist outlines the essential steps to launch your first campaign—connecting ad accounts, installing conversion tracking, adding billing details, uploading brand assets, and creating your initial campaign using Lofi's four-step wizard.

Question 7

How many ad channels does Lofi support?

Accepted Answer

Lofi publishes across 30 or more channels from one platform, with particular strength in local CTV, streaming audio, and programmatic. That sits alongside Google Search, Meta, TikTok, YouTube, Amazon, and digital audio. Every channel is executed from one place, so adding a channel never means adding a vendor.

Question 8

How does billing work with Lofi?

Accepted Answer

Billing cycles are monthly, with detailed invoices available under Settings > Billing. You can manage payment methods, update billing info, and view/download invoices.

Question 9

How much does Lofi cost?

Accepted Answer

Core Plan: $500/month plus a service fee of 10% of ad spend. Advanced Plan: $1,950/month plus 8% of ad spend. If you subscribe to an annual plan you will be eligible for a 15% discount.

Question 10

What is the service fee for?

Accepted Answer

The service fee covers use of the platform, automation tools, AI modeling, and continuous optimization features.

Question 11

How do I cancel my account?

Accepted Answer

Navigate to Billing > Change Plan > Cancel Plan, or contact support@meetlofi.com to request cancellation. Lofi has no annual contracts or lock-in periods, so you can cancel month-to-month.

Question 12

Can I change my plan?

Accepted Answer

Yes. Click "Upgrade Plan" or "View Plan Options" in Settings > Billing to switch plans.

Question 13

How many people can I invite to my organization?

Accepted Answer

As many as you want. There is no limit to the amount of people that can be part of your organization.

Question 14

How do I get started with my first campaign?

Accepted Answer

Click "Create Campaign" and follow the four-step flow: 1. Choose your goal (Conversions, Traffic, Awareness), 2. Select platforms and ad formats, 3. Add creative assets and copy, 4. Review Lucy's audit and hit Launch.

Question 15

What campaign goals can I choose?

Accepted Answer

You can select from Conversions, Traffic, or Awareness, depending on your objective.

Question 16

Who can I target with my ads?

Accepted Answer

Choose from New Customers, Existing Customers, or Website Visitors. You can also specify geographic regions with radius-based targeting. Expert users also have options to specify age range, gender, and interests.

Question 17

What is the difference between Standard and Evergreen campaigns?

Accepted Answer

Standard Campaigns run between specific start/end dates. Evergreen Campaigns run continuously until paused or stopped.

Question 18

What platforms can I advertise on?

Accepted Answer

Lofi supports Social (e.g., Facebook, Instagram, TikTok), Search (e.g., Google), Display, CTV and more. Head over to campaign creation and explore the channels we support.

Question 19

What are best practices for budgeting?

Accepted Answer

Lofi recommends the 70-20-10 approach: allocate 70% of your ad spend to proven campaigns, 20% to new tests (creative or audiences), and 10% to experimental channels. Adjust allocations monthly based on performance.

Question 20

What tools can I use to create or edit visuals in Lofi?

Accepted Answer

Use "Create with Adobe Express" to generate and edit images, apply brand templates, or design ad visuals from scratch.

Question 21

Can I generate ad copy and creative with AI?

Accepted Answer

Yes! Use "Generate with AI" for copy and Adobe Express for AI-generated visuals.

Question 22

Can I test different creatives?

Accepted Answer

Yes. Upload multiple creatives in the same campaign. Lofi will automatically A/B test and surface top performers.

Question 23

Where do I find Brand Guidelines?

Accepted Answer

In Settings > Brand, fill out your logo, color palette, fonts, messaging pillars, and tone rules—these guide all AI-generated assets and templates.

Question 24

What is auto-rotation of assets?

Accepted Answer

When you upload multiple creatives to a campaign, Lofi automatically rotates and tests them. Underperforming assets are phased out and the strongest ones are shown more often—no manual swapping needed.

Question 25

How does Lofi ensure brand consistency across my ads?

Accepted Answer

Your Settings > Brand profile (logo, colors, fonts, tone) is automatically applied to all AI-generated assets and templates, ensuring every creative matches your guidelines.

Question 26

How do I organize and search my creative library?

Accepted Answer

You can add custom tags to any asset and filter the library by tag, location, or licensing restrictions. Every new image and video is also analyzed on upload: Lofi generates a description, smart tags, and extracts on-image text, then indexes the asset so Lucy can search your library by meaning rather than filename.

Question 27

Can I filter dashboard data by campaign or date range?

Accepted Answer

Yes. Use the dropdowns to filter by date and select specific campaigns for comparison.

Question 28

What do the metrics in Spend Effectiveness and Conversion Performance mean?

Accepted Answer

Key metrics include: Impressions (reach), CTR (ad relevance), Clicks (interest), Conversion Rate (landing page effectiveness), Conversions (goal completions), Ad Spend (total cost), CPM (cost per 1,000 impressions), CPC (cost per click), CPA (cost per conversion), and ROAS (return on ad spend).

Question 29

Why are my dashboard stats showing zero?

Accepted Answer

Your campaign may not be live yet, filters may be excluding data, or ad spend hasn't occurred within the selected date range.

Question 30

How do I compare performance across different date ranges?

Accepted Answer

On the Dashboard, open the date picker and select presets like Last 7 days, Last 3 months, or choose a Custom Range. The charts and metrics update instantly to show your selected period.

Question 31

How do I export my performance data?

Accepted Answer

Click the Export button in the top-right of any dashboard widget to download a CSV or PDF of the displayed metrics for reporting or stakeholder review.

Question 32

How do I update my email address or password?

Accepted Answer

Navigate to Settings > Account, then click Change Email or Change Password under your current credentials.

Question 33

What roles can I assign to team members?

Accepted Answer

Admin: Full access to everything. Contributor: Can build campaigns. Viewer: View-only access. Reviewer (Coming Soon): Review ads only.

Question 34

How do I invite team members?

Accepted Answer

Go to Settings > User Management and click "Invite User."

Question 35

How do I define brand guidelines in Lofi?

Accepted Answer

Go to Settings > Brand. You can specify brand strategy, upload visuals (e.g. logo), and define tone, voice, and messaging.

Question 36

What is the AI Brand Scanner?

Accepted Answer

Lucy will scan your website and auto-fill your brand information, saving you time and helping enforce visual consistency.

Question 37

How do I connect ad accounts?

Accepted Answer

Go to Settings > Ad Accounts and click "Connect" next to the ad platform you'd like to add.

Frequently Asked Questions

General

Billing

Campaign Management

Creative

Reporting

Account Management

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