Insights & Articles
The Lofi Blog
Stay ahead of the curve with insights, strategies, and thought leadership from the Lofi team. From AI-powered advertising to privacy-first marketing, we cover the trends and tactics that matter most to modern marketers.
From Cold Calls to Clicks: How Local Insurance Agencies Can Thrive in the Digital Age
Local insurance agencies face unprecedented challenges from national carriers and declining cold call effectiveness. Discover how to build your own demand engine and compete in the digital landscape.
GPT-5's Real Marketing Superpower (It's Not What You Think)
Discover how GPT-5's true power lies not in generating outputs, but in how it processes inputs for marketing purposes.
From Madison Avenue to Your Laptop: The Creative Revolution in Video Ads
The rules of video advertising are being rewritten. AI is democratizing video creation and enabling smaller businesses to compete on creative quality without breaking the bank.
Your Ads Are Underperforming - and It's Your Media Mix's Fault
Your Facebook-only strategy might feel safe, but it's costing you conversions. Discover why diversified media mixes consistently outperform single-platform approaches.
70% of Your Marketing Team's Time Is Wasted - Is AI Changing The Game?
Marketers spend 70% of time on reporting, approvals, and tool-hopping. Learn how AI automation reclaims strategic focus for growth activities.
Your National Campaign Is Invisible on Main Street
Your national campaigns might be reaching millions, but are they speaking to anyone? Discover why hyper-local advertising drives 2x better CTR and measurable store visits.
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