Hayneedle

Meta Strategy

Hayneedle, an established e-commerce home goods company, enlisted our help to improve efficiency and account structure in paid digital advertising.

With a range of campaigns already implemented on Meta when we came on board, we made suggestions to test out some new campaign types and restructure how ads were launched and where they were launched to.

In particular, we tested launching dynamic product ads in their own dedicated Advantage+ campaign, and over the period of the test, we saw a 32% increase in Return on Ad Spend and a 24% decrease in Cost-per-Acquisition in our dynamic campaigns. We moved forward using this account structure and continued seeing great results.

KPIs

• ROAS: 32% increase
• Cost per Acquisition (purchases): 24% decrease
• Cost per (new) Visitor: 18% decrease

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