A Regional Insurance Company

A regional insurance company requested our help increasing their reach in areas of their state where their brand was lesser known, by building a Google strategy from the ground up.

Our client had a limited budget, which is a challenge since insurance keywords are some of the most expensive on Google. We worked around this by designing campaigns that allowed them to prospect new potential clients and target those interested in other insurance companies in the region. We tracked form fill-outs, calls, and chats on the website.

With extremely high conversion rates and low cost per lead, our client successfully increased their reach within their state and brought in qualified leads to their sales team.

KPIs

• Conversion Rate: 52.97%
• Cost per Lead: $19.84 (industry standard is $35-75)
• Click-Through Rate: 13.87%